Sustainable Golf Fashion: Fair Fashion from Reflo
The British manufacturer Reflo relies on recycled material, fair production and promotes tree planting for its golf collection. At the PGA Show, held Jan. 24-27, 2023, in Orlando, British apparel brand
recently exhibited its golf collection with over 60 products against the backdrop of a very special sustainability idea. A campaign at the international golf trade show saw five trees planted for every five visitors to Reflo’s booth.
Away from the PGA Show,Reflo also points to some sustainability concepts. Launched during the Corona pandemic by founder Rory MacFadyen, the fashion label aims to become “the world’s most sustainable clothing brand.” According to the company, in its first year of operation, it has already achieved the balance of over 140,000 recycled plastic bottles that have been incorporated into its products. In addition, more than 16,000 trees have been planted to date and 250 metric tons of CO₂ offset.
Recycling and fair production
Materials such as yarn made from melted down single-use plastic waste and coffee beans are given new life in combination with organic cotton in clothing that advertises sustainability certifications such as Global Recycled Standard, Bluesign, Oeko-Tex and U Trust. In the production of the clothing, the company works with manufacturers from China who are expected to meet the standards of the Business Social Compliance Initiative (BSCI). These include family-owned companies such as Bluewave, as well as textile specialist China Eco Fiber, which has been audited by the international sustainability platform SEDEX, cap manufacturer MasterCap, and T&B Fashion.
50 percent less energy is to be generated in the course of production for fashion with it than with commercially available textile companies, and likewise 70 percent less CO₂ is to be produced than with usual manufacturing processes. There is a recommended course of action for cleaning: a proprietary micro-filter wash bag is recommended to ensure that microplastics do not enter wastewater in washing machines.
Active in the golf market
The brand has also rapidly gained a foothold in the golf market in particular. Partnerships have been forged with PGA Tour tournament events such as the Waste Management Phoenix Open. Likewise with golf professionals. Contracts with internationally known professionals are also reported to follow soon.
The textiles are already on sale at renowned golf courses such as Jumeirah Golf Estates in the United Arab Emirates, Tokyo Classic in Japan, Liberty National in the USA and Western Gailes in Scotland.