Puma raises standards with Vision 2030

Puma, a manufacturer of golf fashion, among other things, has once again increased its ambitions in terms of sustainability. Vision 2030 is the title behind various hidden climate targets and sustainability projects. In recent years, the company has already been one of the few manufacturers in the golf sector to score points in terms of sustainability. Puma has developed new climate targets approved by the Science Based Targets Initiative (SBTi) as a 1.5-degree target.
By 2030, PUMA aims to reduce its absolute Scope 1 and Scope 2 greenhouse gas emissions by 90% (market-based) compared to the 2017 baseline and has committed to reducing absolute Scope 3 greenhouse gas emissions from its supply chain and logistics by 33% compared to 2017, while continuing to grow strongly.

Additional climate targets for 2030 include the increased use of renewable energy at Puma’s core suppliers and the use of less carbon-intensive materials. In 2023, Puma made eight out of ten products from recycled or certified materials and is currently on track to achieve its 2025 target of nine out of ten products. The Herzogenaurach-based company was able to achieve its original, science-based climate target seven years earlier than planned. At the beginning of 2024, the company announced that it had reduced its greenhouse gas emissions by 24% (market-based) in 2023 compared to 2022. The company’s climate ambitions and transparency received top marks in various rankings, including from the Carbon Disclosure Project (CDP) in 2023 and from Fashion Revolution and the Financial Times in 2024.