{"id":5979,"date":"2020-04-19T12:19:46","date_gmt":"2020-04-19T12:19:46","guid":{"rendered":"https:\/\/golfsustainable.com\/sustainability-means-having-a-vision\/"},"modified":"2022-02-06T12:25:39","modified_gmt":"2022-02-06T12:25:39","slug":"sustainability-means-having-a-vision","status":"publish","type":"post","link":"https:\/\/golfsustainable.com\/en\/sustainability-means-having-a-vision\/","title":{"rendered":"&#8220;Sustainability means having a vision&#8221;"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-668xds-b52d17ea62905c7a9a801e49654c46f5\">\n.avia-image-container.av-668xds-b52d17ea62905c7a9a801e49654c46f5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-668xds-b52d17ea62905c7a9a801e49654c46f5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-668xds-b52d17ea62905c7a9a801e49654c46f5 av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4904 avia-img-lazy-loading-not-4904 avia_image ' src=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/header-loch08-scaled.jpg\" alt='' title='St.Eurach Land- und Golf-Club(\/ Golf Sustainable'  height=\"924\" width=\"1384\" srcset=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/header-loch08-scaled.jpg 1384w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/header-loch08-300x200.jpg 300w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/header-loch08-1030x687.jpg 1030w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/header-loch08-768x513.jpg 768w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/header-loch08-1536x1025.jpg 1536w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/header-loch08-2048x1367.jpg 2048w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/header-loch08-1500x1001.jpg 1500w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/header-loch08-705x471.jpg 705w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9swbshz-cc74d4266edf707098a67a74cab0c7f6\">\n#top .av-special-heading.av-k9swbshz-cc74d4266edf707098a67a74cab0c7f6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k9swbshz-cc74d4266edf707098a67a74cab0c7f6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k9swbshz-cc74d4266edf707098a67a74cab0c7f6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k9swbshz-cc74d4266edf707098a67a74cab0c7f6 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_after_av_image  el_before_av_textblock '><h1 class='av-special-heading-tag '  >Sustainability means having a vision<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-k8ycpuk2-798f199e020b2420e4611e253c8a8930 '  ><div class='avia_textblock' ><p>&#8220;For me, sustainability means that you have a vision of what a facility should look like in five years and in the long term.&#8221; <strong>Erhard Heck,<\/strong> President of the <strong>St. Eurach Country and Golf Club<\/strong> , is sitting on the club&#8217;s \u2013 empty \u2013 terrace and looking around himself. A small construction site: the terrace has just been expanded and an outdoor bar is being installed. Inside the gastronomy, the new landlord is working on his kitchen equipment &#8211; meanwhile, the course without golfers lies very peacefully in the spring sun.<br \/>\n\u201cMy vision from day one was that everyone who comes here should have a perfect day. I have to offer a sense of well-being in order to increase member satisfaction, which in turn means that I can make lasting changes\u201d \u2013 Erhard Heck, until a few years ago still the European head of a large pharmaceutical company, is now in his third year as president of the traditional club, a problem to cope with, which there is in a similar form on comparatively many older golf courses in Germany: <strong>The membership structure was outdated, the club&#8217;s financing concept was no longer up-to-date and the funds available for investments were decreasing every year<\/strong> . In 2017, when Heck, who had since retired, became president, the situation was so precarious that the only way to save the plant seemed to be for an investor to get involved.<\/p>\n<p><strong>So how does a restructuring case become a successful project in the long term?<\/strong><br \/>\nHeck, who took on the task because he says he liked to tackle problem cases even during his professional life, emphasizes how important conceptual thinking is from his point of view. A priority list was created. It read as follows:<\/p>\n<ul>\n<li>increase member satisfaction<\/li>\n<li>increase in revenue<\/li>\n<li>Increase in quality in all areas<\/li>\n<li>Better integration of new members<\/li>\n<li>Develop and start Vision 2020<\/li>\n<li>activate club life<\/li>\n<\/ul>\n<p>After that, according to the ex-manager, he actually reacted anti-cyclically. Instead of further saving costs, investments were made in the loss-making system.<\/p>\n<ul>\n<li>The driving range should be &#8220;outstanding&#8221;, ball pyramids with free balls are set up three times a day.<\/li>\n<li>New benches were set up.<\/li>\n<li>Green fee players were no longer allowed on Sundays<\/li>\n<li>The first intensive care measures for a sustainable improvement were started on the greens and bunkers on the course.<\/li>\n<li>A concept for sustainable water management was developed.<\/li>\n<\/ul>\n<p>The goal of \u201cmassively increasing member satisfaction\u201d was thus achieved. In addition, the balance sheets showed that the club actually generated enough income every year to even make investments. However, this was impossible due to the previous requirement for the amount of payout capital to members.<br \/>\nThe change in mood among the members also provided a solution at the first general meeting: an amicable solution was found with regard to the club&#8217;s payout capital in order to increase the club&#8217;s financial leeway. Almost 100 percent of the members agreed, and since then the golf club has had six-figure sums available for investments every year.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k970sdwd-de0f96e2c0cdf46135dd9f2b87aba42f\">\n.avia-image-container.av-k970sdwd-de0f96e2c0cdf46135dd9f2b87aba42f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k970sdwd-de0f96e2c0cdf46135dd9f2b87aba42f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k970sdwd-de0f96e2c0cdf46135dd9f2b87aba42f av-styling- avia-align-center  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4905 avia-img-lazy-loading-not-4905 avia_image ' src=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/7_St.Eurach_Terrasse-300x200.jpg\" alt='' title='J\u00e4hrliche Investitionen in die Qualit\u00e4t, wie hier eine neue Terrasse, sind Pflicht'  height=\"200\" width=\"300\" srcset=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/7_St.Eurach_Terrasse-300x200.jpg 300w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/7_St.Eurach_Terrasse-1030x687.jpg 1030w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/7_St.Eurach_Terrasse-768x512.jpg 768w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/7_St.Eurach_Terrasse-1536x1024.jpg 1536w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/7_St.Eurach_Terrasse-2048x1365.jpg 2048w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/7_St.Eurach_Terrasse-1500x1000.jpg 1500w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/7_St.Eurach_Terrasse-705x470.jpg 705w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2020\/04\/7_St.Eurach_Terrasse-scaled.jpg 1386w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-k970tjj4-391a6288b5475318c878a2013a379464 '  ><div class='avia_textblock' ><p><strong>The membership structure has meanwhile changed<\/strong>, &#8220;it had to be significantly refreshed&#8221;, as Heck puts it. The introduction of the <strong>taster year<\/strong> in particular proved to be groundbreaking. &#8220;We have to keep 80% of it,&#8221; was the motto of the Executive Committee. In fact, only three out of 55 trial golfers left the club after the first year of the trial membership introduction.<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/swiss-golf-green-washing-darf-es-nicht-geben\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nH7TuHOycn\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/swiss-golf-green-washing-is-not-allowed\/\">Swiss Golf: &#8220;Green-Washing darf es nicht geben.&#8221;<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Swiss Golf: &#8220;Green-Washing darf es nicht geben.&#8221;&#8221; &#8212; Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/en\/swiss-golf-green-washing-is-not-allowed\/embed\/#?secret=mvexveWhgo#?secret=nH7TuHOycn\" data-secret=\"nH7TuHOycn\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p>There were still stumbling blocks: &#8220;I also had <strong>critical phases<\/strong>,&#8221; admits Heck. It helped to admit the mistakes, to apologize and to avoid the mistakes for the future.<br \/>\nNow the Corona crisis at the beginning of the season is thwarting his seasonal planning: &#8220;If I had known about it beforehand, I might have been a little more cautious about the new investments,&#8221; he notes. On the other hand, the significantly enlarged terrace also leaves plenty of room for social distancing. In this respect, he is optimistic and sees the situation as an opportunity. Experience has shown that in crises the market also clears up in the golf industry.<br \/>\nThree years ago, the St. Eurach Country and Golf Club would undoubtedly have been a candidate for insolvency or a takeover. Now one has the impression that the plant is well placed in the competition. &#8221; <strong>If you want to act sustainably, you have to think more about design than about administration in order to create long-term satisfaction,<\/strong> &#8221; says Heck. It seems that this is a recipe for success.<\/p>\n<\/div><\/section>\n<div  class='av-social-sharing-box av-2mu5xc-11208692fc8ebc2c943b1f28c21f170f av-social-sharing-box-default  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>share entry<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/golfsustainable.com\/en\/sustainability-means-having-a-vision\/&#038;t=%E2%80%9CSustainability%20means%20having%20a%20vision%E2%80%9D' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on X\" href='https:\/\/twitter.com\/share?text=%E2%80%9CSustainability%20means%20having%20a%20vision%E2%80%9D&#038;url=https:\/\/golfsustainable.com\/en\/?p=5979' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/golfsustainable.com\/en\/sustainability-means-having-a-vision\/' data-av_icon='\uf232' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on WhatsApp'><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fgolfsustainable.com%2Fen%2Fsustainability-means-having-a-vision%2F&#038;description=%E2%80%9CSustainability%20means%20having%20a%20vision%E2%80%9D&#038;media=https%3A%2F%2Fgolfsustainable.com%2Fwp-content%2Fuploads%2F2020%2F04%2Fheader-loch08-705x471.jpg' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Pinterest'><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=%E2%80%9CSustainability%20means%20having%20a%20vision%E2%80%9D&#038;url=https:\/\/golfsustainable.com\/en\/sustainability-means-having-a-vision\/' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on LinkedIn'><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=%E2%80%9CSustainability%20means%20having%20a%20vision%E2%80%9D&#038;body=https:\/\/golfsustainable.com\/en\/sustainability-means-having-a-vision\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[768,770,755],"tags":[829,879],"class_list":["post-5979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bavaria","category-best-practices","category-uncategorized","tag-bavaria","tag-st-euchrach-country-and-golf-club"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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