{"id":37412,"date":"2026-11-10T17:11:10","date_gmt":"2026-11-10T17:11:10","guid":{"rendered":"https:\/\/golfsustainable.com\/?p=37412"},"modified":"2026-11-10T17:26:59","modified_gmt":"2026-11-10T17:26:59","slug":"underwater-in-the-sunshine-state","status":"publish","type":"post","link":"https:\/\/golfsustainable.com\/en\/underwater-in-the-sunshine-state\/","title":{"rendered":"EU presents new sustainability strategy for tourism"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klozy9b5-4d597f4ebdd3cf7df193c2aa82aa60e7\">\n.avia-image-container.av-klozy9b5-4d597f4ebdd3cf7df193c2aa82aa60e7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klozy9b5-4d597f4ebdd3cf7df193c2aa82aa60e7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klozy9b5-4d597f4ebdd3cf7df193c2aa82aa60e7 av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-37417 avia-img-lazy-loading-not-37417 avia_image ' src=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/11\/eu-tourism-sustainability-strategy.jpg\" alt='' title='EU tourism sustainability strategy'  height=\"924\" width=\"1643\" srcset=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/11\/eu-tourism-sustainability-strategy.jpg 1643w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/11\/eu-tourism-sustainability-strategy-300x169.jpg 300w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/11\/eu-tourism-sustainability-strategy-1030x579.jpg 1030w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/11\/eu-tourism-sustainability-strategy-768x432.jpg 768w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/11\/eu-tourism-sustainability-strategy-1536x864.jpg 1536w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/11\/eu-tourism-sustainability-strategy-1500x844.jpg 1500w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/11\/eu-tourism-sustainability-strategy-705x397.jpg 705w\" sizes=\"(max-width: 1643px) 100vw, 1643px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jbyed-87474c78b610aa887e69dd05de53af47\">\n#top .av-special-heading.av-2jbyed-87474c78b610aa887e69dd05de53af47{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2jbyed-87474c78b610aa887e69dd05de53af47 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2jbyed-87474c78b610aa887e69dd05de53af47 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2jbyed-87474c78b610aa887e69dd05de53af47 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_after_av_image  el_before_av_post_metadata '><h1 class='av-special-heading-tag '  >EU presents new sustainability strategy for tourism<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='av-post-metadata-container av-mwaxq9j9-06db568fff04de14925c6b78a836020f av-metadata-container-align-left  avia-builder-el-2  el_after_av_heading  el_before_av_textblock  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >10. November 2026<\/span><\/span><\/span><\/div><\/div>\n<section  class='av_textblock_section av-mwaxx1ml-2f72f03f717062445b25f803b290648f '  ><div class='avia_textblock' ><p>With a new EU sustainability strategy for tourism, the European Commission is focusing attention on the future of Europe\u2019s tourism sector. For golf tourism, the new sustainability strategy is important for several reasons.<\/p>\n<p><strong>Climate change and political crises as a risk<\/strong><\/p>\n<p>For one thing, golf tourism is increasingly affected by international crises. Political unrest in the Middle East alone has led golfers to change their travel plans this winter.<\/p>\n<p>Climate change, with consequences such as wildfires, heatwaves and water shortages, is having a significant impact on the golf tourism sector. Golf facilities without future-oriented water management often struggled with course quality in summer 2026. In view of the heatwaves in Central Europe, installing air conditioning also became a topic in hotels and resorts in regions such as Germany, Switzerland and Austria, which to date have not offered fully air-conditioned rooms. Wildfires have also become a bigger problem for golf tour operators: France\u2019s Bordeaux region, where the European Senior Championship took place in 2026, for example, made headlines for weeks due to severe fires. The Bordeaux Gironde Chamber of Commerce examined the economic consequences of the wildfires: for 51% of the surveyed companies in the hotel and catering sector, turnover fell by more than 25%.<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/en\/vilamoura-luxus-meets-responsibility\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"74CglzvDAF\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/vilamoura-luxus-meets-responsibility\/\">Luxury meets responsibility: the ESG transformation of Vilamoura<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201eLuxury meets responsibility: the ESG transformation of Vilamoura\u201c \u2013 Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/en\/vilamoura-luxus-meets-responsibility\/embed\/#?secret=Sm4dWA7vkT#?secret=74CglzvDAF\" data-secret=\"74CglzvDAF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p>Given that \u201ccrises are highly likely to persist and new ones will emerge\u201d, an EU Tourism Crisis Coordination Network is to be established to improve the sector\u2019s ability to respond. At the same time, for example, existing legal gaps in the insurance industry that have so far existed with regard to the consequences of climate change are to be closed. Of particular interest to golf tourists is likely to be the aim of ensuring more reliable, more transparent and more resilient air connections in Europe.<\/p>\n<p>In principle, the European Commission emphasises the tourism sector\u2019s obligation to \u201cfurther reduce its climate and environmental footprint by cutting emissions, pollution and waste and by protecting biodiversity, animal welfare and natural resources.\u201d Business models based on a \u201ccircular economy, innovation, renewable energy and the ESG approach\u201d open up enormous opportunities for the sector in the context of environmental sustainability. \u201cTherefore, climate and environmental sustainability is a priority for tourism stakeholders that must be delivered,\u201d the EU concludes.<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/en\/austria-burgenland-pionieer-sustainable-tourism\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"LSk2LPLJ6A\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/austria-burgenland-pionieer-sustainable-tourism\/\">Austria&#8217;s Burgenland as a pioneer in sustainable tourism<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201eAustria\u2019s Burgenland as a pioneer in sustainable tourism\u201c \u2013 Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/en\/austria-burgenland-pionieer-sustainable-tourism\/embed\/#?secret=USlkhHHsjb#?secret=LSk2LPLJ6A\" data-secret=\"LSk2LPLJ6A\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p>By the end of 2028, the European Commission will present new EU Ecolabel criteria that will apply to all services related to tourism. However, the introduction of an EU standard for a general environmental label for all tourism services was not announced. Final guidelines for determining the ecological footprint of hotels are to be published, though. A European heatwave plan will follow in 2027.<\/p>\n<p>In future, the EU\u2019s new sustainability strategy will focus primarily on supporting small and medium-sized tourism businesses and improving digital tools intended to help companies optimise their management. The aim is tourism from which visitors, businesses and local communities benefit equally.<\/p>\n<p>This is also relevant for golf tourism: when golf facilities work together with hotels, suppliers or local nature-based experiences, they become destinations that also offer regional value creation.<\/p>\n<div class='avia-iframe-wrap'><iframe hcb-fetch-image-from=\"https:\/\/youtu.be\/Bwr4Tz-sAt4?si=E4AssZcFcTz7bitT\" title=\"Golf &amp; Sustainability: Most important  topics and facts | Golf Sustainable Academy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/Bwr4Tz-sAt4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/section>\n<div  class='av-social-sharing-box av-2mu5xc-ddf05dffd38233f2a3d04169786b874c av-social-sharing-box-default  avia-builder-el-4  el_after_av_textblock  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