{"id":35775,"date":"2026-06-28T10:34:03","date_gmt":"2026-06-28T10:34:03","guid":{"rendered":"https:\/\/golfsustainable.com\/?p=35775"},"modified":"2026-06-28T11:07:19","modified_gmt":"2026-06-28T11:07:19","slug":"swissgolf-randa-dpworldtour-leading-ai-sustainability-assessment","status":"publish","type":"post","link":"https:\/\/golfsustainable.com\/en\/swissgolf-randa-dpworldtour-leading-ai-sustainability-assessment\/","title":{"rendered":"Swiss Golf, R&#038;A, DP World Tour: Leaders in AI-Driven Sustainability Analysis"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7djv9qv-ef5edfeb3beef50f70c61dafb2833461\">\n.avia-image-container.av-k7djv9qv-ef5edfeb3beef50f70c61dafb2833461 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7djv9qv-ef5edfeb3beef50f70c61dafb2833461 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7djv9qv-ef5edfeb3beef50f70c61dafb2833461 av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-35781 avia-img-lazy-loading-not-35781 avia_image ' src=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/06\/Design-ohne-Titel-91.jpg\" alt='Golfer und CO2-Fu\u00dfabdruck' title='Golfer und CO2-Fu\u00dfabdruck'  height=\"924\" width=\"1643\" srcset=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/06\/Design-ohne-Titel-91.jpg 1643w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/06\/Design-ohne-Titel-91-300x169.jpg 300w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/06\/Design-ohne-Titel-91-1030x579.jpg 1030w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/06\/Design-ohne-Titel-91-768x432.jpg 768w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/06\/Design-ohne-Titel-91-1536x864.jpg 1536w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/06\/Design-ohne-Titel-91-1500x844.jpg 1500w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2026\/06\/Design-ohne-Titel-91-705x397.jpg 705w\" sizes=\"(max-width: 1643px) 100vw, 1643px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7oqhpp9-914b56027b7086a95e3deef31a75f1c2\">\n#top .av-special-heading.av-k7oqhpp9-914b56027b7086a95e3deef31a75f1c2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-k7oqhpp9-914b56027b7086a95e3deef31a75f1c2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k7oqhpp9-914b56027b7086a95e3deef31a75f1c2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-k7oqhpp9-914b56027b7086a95e3deef31a75f1c2 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_after_av_image  el_before_av_post_metadata '><h1 class='av-special-heading-tag '  >Swiss Golf, R&amp;A, DP World Tour: Leaders in AI-Driven Sustainability Analysis<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='av-post-metadata-container av-m7sw8b89-ad754cc1686dd1e6944840293c0a278c av-metadata-container-align-left  avia-builder-el-2  el_after_av_heading  el_before_av_textblock  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >28. June 2026<\/span><\/span><\/span><\/div><\/div>\n<section  class='av_textblock_section av-k7djfsv1-5a253d77b2a689e23c5a29b3dc946c3c '  ><div class='avia_textblock' ><p>More than 50 leading international golf associations and professional tours have been evaluated as part of a new AI-powered sustainability assessment by<strong> Global Sustainable Sport (GSS)<\/strong>, for which an initial interim report is now available. To cut to the chase: Within the golf industry <strong>,<\/strong> the <strong>DP World Tour, the R&amp;A, and Swiss Golf<\/strong> have performed the best so far. Overall, the results are surprising: While some golf associations rank among the international leaders in social engagement, partnerships, and working with people, there is significant room for improvement in other areas\u2014particularly the environment, governance, and communication.<\/p>\n<p>However, when looking at the results, it is crucial to note that the evaluation did not focus primarily on how sustainably a sports federation actually operates, but rather on how comprehensively and transparently it documents and communicates its activities to the public. In the opinion <strong>of GSS founder Mike Laflin<\/strong>, however, this point is particularly important: \u201cSports federations must raise awareness of this issue among their athletes and fans; accessible documentation and communication play a key role in this.\u201d<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/en\/swiss-golf-is-strongly-promoting-the-topic-of-sustainability\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"OlCZDkORJO\">\n<p><a href=\"https:\/\/golfsustainable.com\/swiss-golf-forciert-thema-nachhaltigkeit-stark\/\">Swiss Golf forciert Thema Nachhaltigkeit stark<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201eSwiss Golf forciert Thema Nachhaltigkeit stark\u201c \u2013 Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/swiss-golf-forciert-thema-nachhaltigkeit-stark\/embed\/#?secret=l7KrD2Zy5x#?secret=OlCZDkORJO\" data-secret=\"OlCZDkORJO\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p>With the new <strong>GSS SPI Assessment Program<\/strong>, Global Sustainable Sport has developed an assessment approach that takes a much broader view of sustainability in sports than the traditional focus on climate and environmental protection. While the program is based on the <strong>United Nations Sustainable Development Goals (SDGs)<\/strong>, these goals have been adapted to a sports-specific context. The assessment covers all areas in which sports organizations can have a social, environmental, and economic impact\u2014from promoting physical activity to biodiversity and climate protection, as well as governance, economic responsibility, communication, and stakeholder dialogue.<\/p>\n<p>\u201e<strong>We want to know how sustainable, purposeful and impactful a sports organisation is from all aspects of sustainability, not just environmental<\/strong>\u201c, erkl\u00e4rt GSS-Gr\u00fcnder Mike Laflin. \u201e<strong>It is a holistic view of what sport does.<\/strong>\u201c<\/p>\n<p><strong>More than 150 indicators and 6,500 search terms<\/strong><\/p>\n<p>The process is based entirely on publicly available information. The AI automatically scans an organization\u2019s websites, sustainability reports, strategy papers, and other published documents in a total of <strong>134 languages<\/strong>. In doing so, the system searches for more than <strong>6,500 keywords<\/strong> that identify statements regarding sustainability and social impact.<\/p>\n<p>The content is then evaluated based on <strong>more than 150 weighted indicators<\/strong>. For each indicator, the system assesses three stages of development:<\/p>\n<ul>\n<li><strong>Awareness:<\/strong> Is the organization aware of a sustainability issue?<\/li>\n<li><strong>Active:<\/strong> Are specific measures being implemented?<\/li>\n<li><strong>Impact:<\/strong> Are results measured and reported transparently?<\/li>\n<\/ul>\n<p>Only when all three levels can be verified does the rating increase significantly. The AI uses this data to generate a detailed analysis, which can exceed 500 pages for large organizations. Each report also undergoes human quality control.<\/p>\n<p>What makes this special is that it requires virtually no additional work on the part of the organizations being evaluated. All analyses are based exclusively on previously published material. However, this also means that the results depend directly on the quality and completeness of public communications. Missing information on websites or in reports has a correspondingly negative impact on the evaluation\u2014even if measures have already been implemented internally.<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-mqifln4h-e4e9edbbee06f1244fcd92196d88e434 '  ><div class='avia_textblock' ><p><strong>Seven Pillars Instead of a Pure Environmental Assessment<\/strong><\/p>\n<p>The focus is on seven pillars of sustainability in sports: partnerships, participation, people, the environment, governance, communication, and economic performance. This sets the methodology apart from traditional ESG or environmental rankings.<\/p>\n<p>\u201e<strong>We hope it will create a new way of measuring sport by its SPI and not by its media rights and its audience rating, in other words by its purpose as well as its profit and profile.<\/strong>\u201c The long-term goal is to guide sports organisations through a four-stage development journey by 2030, progressing from \u201cStarter\u201d through \u201cSustainable\u201d and \u201cPurposeful\u201d to the highest category, \u201cImpactful.\u201d According to GSS, more than 5,000 sports organisations have already been analysed over the past three years, and over 3,000 detailed assessments have been conducted. So far, no organisation has reached the highest rating level.<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/en\/european-tour-group-introduces-co2-tracker-for-professionals\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"3yGjBNXrzg\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/european-tour-group-introduces-co2-tracker-for-professionals\/\">European Tour Group introduces CO2 tracker for professionals<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cEuropean Tour Group introduces CO2 tracker for professionals\u201d \u2014 Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/en\/european-tour-group-introduces-co2-tracker-for-professionals\/embed\/#?secret=BJvFXQzEHO#?secret=3yGjBNXrzg\" data-secret=\"3yGjBNXrzg\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p><strong>Swiss Golf: The Leading National Association<\/strong><\/p>\n<p>The first interim report on golf compared international federations, tours, and national golf associations.<\/p>\n<p>The <strong>European Tour Group<\/strong> tops the overall rankings with an SPI index of <strong>4.62<\/strong>, followed by <strong>The R&amp;A<\/strong> (4.46) and <strong>Swiss Golf<\/strong> (4.36). Next in line are <strong>England Golf<\/strong>, the <strong>International Golf Federation<\/strong>, the <strong>Finnish Golf Union<\/strong>, the <strong>Danish Golf Union<\/strong>, and the <strong>PGA Tour<\/strong>.\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">With an SPI score of\u00a0<strong>2.80,<\/strong>\u00a0the\u00a0<strong>German Golf Association<\/strong> ranks 15th among the golf organisations evaluated and, as the second-largest European association, ranks 403rd among all sports organisations surveyed, while England, as the largest federation, ranks 123rd, and Swiss Golf ranks 103rd.<\/span>\u00a0Both federations have had a sustainability strategy in place for years and are actively implementing it through concrete projects.<\/p>\n<p>It is interesting to take a closer look at the individual pillars of sustainability.\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Among the golf organisations surveyed,\u00a0<strong>Swiss Golf<\/strong>\u00a0ranks first in the area\u00a0<strong>of Participation<\/strong> and is also among the leading organisations in Partnerships, Governance, and Economic Sustainability.<\/span>\u00a0<strong>The R&amp;A<\/strong> leads the categories <strong>of Partnerships<\/strong>, <strong>People<\/strong>, and <strong>Prosperity<\/strong>. The <strong>European Tour Group<\/strong> achieves top scores in the areas of <strong>Planet<\/strong> and <strong>Profile<\/strong>. In the area of Governance (<strong>Power<\/strong>), the <strong>International Golf Federation<\/strong> ranks first.<\/p>\n<p><strong>The Austrian Golf Association\u2019s<\/strong> results are also noteworthy. While Austria ranks only in the middle of the overall standings, the association ranks third in the \u201cParticipation\u201d category and fourth in the \u201cPeople\u201d category. In the environmental category, however, it does not rank among the top five organisations. This underscores the holistic nature of the study: Strong performance in individual sustainability dimensions cannot fully compensate for shortcomings in other areas.<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/en\/england-golf-publishes-water-toolkit\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Kjph2sTSVa\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/england-golf-publishes-water-toolkit\/\">England Golf publishes Water Security Toolkit<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cEngland Golf publishes Water Security Toolkit\u201d \u2014 Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/en\/england-golf-publishes-water-toolkit\/embed\/#?secret=O3M8mNMwnJ#?secret=Kjph2sTSVa\" data-secret=\"Kjph2sTSVa\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p><strong>Communication Is Becoming a Competitive Advantage<\/strong><\/p>\n<p>The interim report makes it clear that, in the future, sustainability will no longer be measured solely by environmental measures. Social impact, economic responsibility, good governance, and transparent communication will be just as important.<\/p>\n<p>The latter aspect, in particular, is likely to pose a challenge for many associations. This is because the analysis evaluates only publicly documented activities. Sustainability must therefore not only be implemented but also communicated in a transparent manner. The first GSS interim report is thus intended less as a final judgment on an organisation\u2019s actual sustainability performance and more as a snapshot of its publicly verifiable activities\u2014and as a starting point for continuous improvement through 2030. At the end of the year, GSS will present its first final report. It will be interesting to see what further shifts occur by then.<\/p>\n<p>After all, the<strong> Ladies European Tour<\/strong>\u2014which, through its Ambassador Program, actively promotes sustainability to the public\u2014is not yet included in the list, as the final evaluation is still pending. One thing is clear: the program is not a 100 % AI-driven analysis. In the end, Mike Laflin reviews the evaluations himself to check for anomalies or unexpected deviations.<\/p>\n<p>However, when it comes to golf as a whole, the initial results reflect reality in many ways. For years, the DP World Tour has been actively involved in strong initiatives\u2014particularly at Rolex events\u2014in the areas of mobility, energy, and CO2 tracking. The R&amp;A has long since become a key pioneer in sustainability strategies and, since the launch of Course 2030, has emphasized the importance of developing such strategies. Finally, Swiss Golf\u2014though a small association\u2014declared sustainability a priority area under the leadership of President Reto Bieler. The AI has now recognised this effort.<\/p>\n<\/div><\/section>\n<div  class='av-social-sharing-box av-7hra3-318db28a591c8f238cb2db5b9b4a7082 av-social-sharing-box-default  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this entry<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/golfsustainable.com\/en\/swissgolf-randa-dpworldtour-leading-ai-sustainability-assessment\/&#038;t=Swiss%20Golf%2C%20R%26A%2C%20DP%20World%20Tour%3A%20Leaders%20in%20AI-Driven%20Sustainability%20Analysis' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li 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