{"id":28363,"date":"2024-11-21T07:00:09","date_gmt":"2024-11-21T07:00:09","guid":{"rendered":"https:\/\/golfsustainable.com\/?p=28363"},"modified":"2024-11-21T07:47:51","modified_gmt":"2024-11-21T07:47:51","slug":"golf-shopping-temu-eu","status":"publish","type":"post","link":"https:\/\/golfsustainable.com\/en\/golf-shopping-temu-eu\/","title":{"rendered":"The shopping golfer: Temu and the discount battle"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klozy9b5-d71623c4ee6ba6345ddf4d66a8a766d5\">\n.avia-image-container.av-klozy9b5-d71623c4ee6ba6345ddf4d66a8a766d5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klozy9b5-d71623c4ee6ba6345ddf4d66a8a766d5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klozy9b5-d71623c4ee6ba6345ddf4d66a8a766d5 av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-28373 avia-img-lazy-loading-not-28373 avia_image ' src=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2024\/11\/Black-Friday-940x630.jpg\" alt='Schwarzes Black Friday Schild' title='Design ohne Titel - 1'  height=\"630\" width=\"940\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-km2d2p3y-570d90a433dc6bf6d8729947fcb704cd\">\n#top .av-special-heading.av-km2d2p3y-570d90a433dc6bf6d8729947fcb704cd{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-km2d2p3y-570d90a433dc6bf6d8729947fcb704cd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-km2d2p3y-570d90a433dc6bf6d8729947fcb704cd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-km2d2p3y-570d90a433dc6bf6d8729947fcb704cd av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_after_av_image  el_before_av_textblock '><h1 class='av-special-heading-tag '  >The shopping golfer: Temu and the discount battle <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-ll2m2vwp-c82ced8c99dc0199de4c3834e464c257 '  ><div class='avia_textblock' ><p>The discount battle has started: 10.10 pounds for a pair of supposedly windproof gloves, a maximum of 15 pounds for a golf skirt. An enormous amount of golf products. The Chinese online retailer Temu advertises &#8211; not just before Back Friday &#8211; with &#8220;incredible deals&#8221;, &#8220;sales&#8221; and &#8220;free shipping&#8221;. Who wouldn&#8217;t want to buy?<\/p>\n<p><strong>EU investigation proceedings<\/strong><\/p>\n<p>How do golfers shop? This question arises in view of the growing market presence of Temu, which the European Union recently investigated. The reason: suspected breaches of consumer protection law. The company is accused of not taking sufficient action against the sale of illegal or dangerous products and of using potentially addictive design elements. We are familiar with the function of ticket platforms, which also constantly trick online visitors into believing that they have to purchase in the shortest possible time in order to get hold of a ticket. Around 45 million people in the EU shop on the platform, which competes with other online commerce services such as Amazon and Shein.<br \/>\nAccording to <strong>Joanna Czutkowna, specialist in sustainable sports fashion and founder of 5Thread<\/strong>, Temu&#8217;s importance in the functional sportswear sector is still limited: &#8220;When it comes to sports fashion, the platform provides low cost options for casual and amateur golfers. However, its current focus leans more towards affordability than performance or innovation in sportswear. Brands specialising in technical sports apparel still lead in quality and functionality, making Temu less of a player in this segment.&#8221;<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4djdf1m-8d2077ce5e39956220c1882e4b3e4f4d\">\n@keyframes av_boxShadowEffect_av-4djdf1m-8d2077ce5e39956220c1882e4b3e4f4d-column {\n0%   { box-shadow:  0 0 0 0 #ededed; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #ededed; opacity: 1; }\n}\n#top .flex_column.av-4djdf1m-8d2077ce5e39956220c1882e4b3e4f4d{\nmargin-top:35px;\nmargin-bottom:35px;\n}\n.flex_column.av-4djdf1m-8d2077ce5e39956220c1882e4b3e4f4d{\nposition:relative;\nleft:1%;\nbox-shadow: 0 0 10px 0 #ededed;\nborder-width:2px;\nborder-color:#e1e1e1;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:30px 30px 15px 30px;\n}\n.avia_transform .flex_column.av-4djdf1m-8d2077ce5e39956220c1882e4b3e4f4d{\nanimation-duration:5s;\n}\n.responsive #top #wrap_all .flex_column.av-4djdf1m-8d2077ce5e39956220c1882e4b3e4f4d{\nmargin-top:35px;\nmargin-bottom:35px;\n}\n<\/style>\n<div  class='flex_column av-4djdf1m-8d2077ce5e39956220c1882e4b3e4f4d av_four_fifth  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock  first av-break-at-tablet flex_column_div av-animated-generic fade-in-down av-custom-positioned shadow-not-animated avia-full-contain  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41lovre-86797e1e062e6803687dc4028fa9d19d\">\n#top .av-special-heading.av-41lovre-86797e1e062e6803687dc4028fa9d19d{\npadding-bottom:0;\ncolor:#4fa1ca;\nfont-size:24px;\n}\nbody .av-special-heading.av-41lovre-86797e1e062e6803687dc4028fa9d19d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-41lovre-86797e1e062e6803687dc4028fa9d19d .av-special-heading-tag{\nfont-size:24px;\n}\n.av-special-heading.av-41lovre-86797e1e062e6803687dc4028fa9d19d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-41lovre-86797e1e062e6803687dc4028fa9d19d .av-subheading{\nfont-size:13px;\n}\nbody .av-special-heading.av-41lovre-86797e1e062e6803687dc4028fa9d19d .av-special-heading-tag .heading-wrap:before{\nborder-color:#ffffff;\n}\nbody .av-special-heading.av-41lovre-86797e1e062e6803687dc4028fa9d19d .av-special-heading-tag .heading-wrap:after{\nborder-color:#ffffff;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-41lovre-86797e1e062e6803687dc4028fa9d19d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-41lovre-86797e1e062e6803687dc4028fa9d19d .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-41lovre-86797e1e062e6803687dc4028fa9d19d av-special-heading-h4 custom-color-heading blockquote modern-quote  avia-builder-el-4  el_before_av_mailchimp  avia-builder-el-first  av-inherit-size'><div class='av_custom_color av-subheading av-subheading_above'><p>Subscribe to our newsletter!<\/p>\n<\/div><h4 class='av-special-heading-tag '  >News <span class='special_amp'>&amp;<\/span> trends about sustainability in golf<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<form action=\"https:\/\/golfsustainable.com\/en\/golf-shopping-temu-eu\/\" method=\"post\"  data-av-custom-send='mailchimp_send'data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-hidden   avia-builder-el-5  el_after_av_heading  avia-builder-el-last   avia-mailchimp-form \" data-avia-form-id=\"1\" data-avia-redirect='' ><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_0_1'><label for=\"avia_0_1\">E-Mail: <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_0_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_0_1\" value=\"\"  placeholder='E-Mail:*'\/><\/p><p class='  first_form  form_element form_element_half' id='element_avia_1_1'><label for=\"avia_1_1\">First Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\"  placeholder='First Name*'\/><\/p><p class='  form_element form_element_half' id='element_avia_2_1'><label for=\"avia_2_1\">Last Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_2_1\" value=\"\"  placeholder='Last Name*'\/><\/p><p class=\"form_element  first_form  form_element form_fullwidth av-last-visible-form-element modified_width\"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Subscribe\" class=\"button\"  data-sending-label=\"Sending\"\/><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_avia_username_1\" class=\"hidden \" id=\"avia_avia_username_1\" value=\"\" \/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/p><\/div>\n<section  class='av_textblock_section av-m3ol3sn1-e39e76ca660a9bd1fdc1365a1d057bec '  ><div class='avia_textblock' ><p>Regarding sustainability, there are several question marks over Temu&#8217;s quality. According to experts from consumer advice centres, greenwashing is an issue here because the company advertises climate-friendly transport to a pick-up station, although the deliveries come from China anyway, and the carbon footprint of the delivery, as well as the possible return transport in the event of an exchange, is poor. The treatment of harmful substances in the products has also not been clarified, as no environmental or sustainability certificates are applied to the clothing. The extent to which European safety standards, for example, are taken into account has not been clarified.<\/p>\n<p><strong>More transparency in supply chains<\/strong><\/p>\n<p>Super cheap or sustainable? Non-transparent production and supply chains or transparent presentation of the origin of a product? Fashion expert Czutkowna believes the EU&#8217;s intervention is important: &#8220;The EU\u2019s proposed regulations on clothing and textiles reflect the urgent need to address fashions environmental and ethical impact. For a platform like Temu, which is built on offering low cost, trend-driven products, stricter legislation could significantly impact its operational model, especially in terms of supply chain transparency and product sustainability.&#8221;<\/p>\n<p>Ultimately, however, consumers decide the success rate of an online platform with one click. The online range of sustainable golf products is sparse anyway. In recent years, <strong>Puma, Reflo, Calvin Green and Glenmuir<\/strong> have made a name for themselves as relevant brands with a sustainable approach. In the accessories and equipment sector, small brands such as <strong>Greenup Golf and Tomorrow Golf<\/strong> are fighting for market share. In the seller platform segment, wholesalers such as <strong>Decathlon or Golf House<\/strong> in Germany at least have references to sustainable products on their online platforms. With American retailers such as <strong>PGA Superstore or The Golf Warehouse<\/strong>, the word sustainability is not even mentioned on the home page.<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/en\/four-golf-companies-in-the-top-500-ranking\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"12QwOChhAx\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/four-golf-companies-in-the-top-500-ranking\/\">Four golf companies in the Top 500 ranking<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Four golf companies in the Top 500 ranking&#8221; &#8212; Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/en\/four-golf-companies-in-the-top-500-ranking\/embed\/#?secret=Av2DyRnMbe#?secret=12QwOChhAx\" data-secret=\"12QwOChhAx\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<p><strong>Few sustainable products on the market<\/strong><\/p>\n<p>Sales specialists for sustainable products don&#8217;t find it easy to find products that meet their standards anyway. <strong>Georgina Devane, the<\/strong> British <strong>founder of GolfingGreen<\/strong>, who went online with her platform in mid-2024, has discovered this in painstaking detail. &#8220;In the end, it&#8217;s relatively difficult to say what the truly sustainable products are. Many products are more sustainable in some areas and less so in others.&#8221; In the end, she concludes, she can only point this out as a salesperson. &#8220;Something sustainable is definitely better than nothing at all,&#8221; she concludes. The pragmatism that golfers in search of a sustainable product generally have to agree with. The likelihood of finding sustainable golf products in a golf store at the club or a sports department store is still extremely low at the moment. For this reason alone, as a buyer, you usually have to fall back on the &#8211; generally less sustainable &#8211; mail order business. Alternatively, you could simply reconsider your purchase.<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/en\/yamaha-presents-hydrogen-powered-golf-cart\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"TU17BdnAOF\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/yamaha-presents-hydrogen-powered-golf-cart\/\">Yamaha presents hydrogen-powered golf cart<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Yamaha presents hydrogen-powered golf cart&#8221; &#8212; Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/en\/yamaha-presents-hydrogen-powered-golf-cart\/embed\/#?secret=8bzO0im0v9#?secret=TU17BdnAOF\" data-secret=\"TU17BdnAOF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div><\/section>\n<div  class='av-social-sharing-box av-2mu5xc-11208692fc8ebc2c943b1f28c21f170f av-social-sharing-box-default  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>share entry<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/golfsustainable.com\/en\/golf-shopping-temu-eu\/&#038;t=The%20shopping%20golfer%3A%20Temu%20and%20the%20discount%20battle' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on X\" href='https:\/\/twitter.com\/share?text=The%20shopping%20golfer%3A%20Temu%20and%20the%20discount%20battle&#038;url=https:\/\/golfsustainable.com\/en\/?p=28363' data-av_icon='\ue932' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/golfsustainable.com\/en\/golf-shopping-temu-eu\/' data-av_icon='\uf232' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on WhatsApp'><span class='avia_hidden_link_text'>Share on WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on Pinterest\" href='https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fgolfsustainable.com%2Fen%2Fgolf-shopping-temu-eu%2F&#038;description=The%20shopping%20golfer%3A%20Temu%20and%20the%20discount%20battle&#038;media=https%3A%2F%2Fgolfsustainable.com%2Fwp-content%2Fuploads%2F2024%2F11%2FBlack-Friday-705x502.jpg' data-av_icon='\ue8f8' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on Pinterest'><span class='avia_hidden_link_text'>Share on Pinterest<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin avia_social_iconfont' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=The%20shopping%20golfer%3A%20Temu%20and%20the%20discount%20battle&#038;url=https:\/\/golfsustainable.com\/en\/golf-shopping-temu-eu\/' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share on LinkedIn'><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail avia_social_iconfont' ><a  aria-label=\"Share by Mail\" href='mailto:?subject=The%20shopping%20golfer%3A%20Temu%20and%20the%20discount%20battle&#038;body=https:\/\/golfsustainable.com\/en\/golf-shopping-temu-eu\/' data-av_icon='\ue805' data-av_iconfont='entypo-fontello'  title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":28373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2577,765,755],"tags":[1474,3077,812,2339,3076],"class_list":["post-28363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-equipment-en","category-industry","category-uncategorized","tag-equipment-en","tag-golf-and-shopping","tag-golf-and-sustainability","tag-golf-equipment-and-sustainability","tag-temu-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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