{"id":25227,"date":"2024-02-24T16:10:38","date_gmt":"2024-02-24T16:10:38","guid":{"rendered":"https:\/\/golfsustainable.com\/?p=25227"},"modified":"2024-02-24T16:30:27","modified_gmt":"2024-02-24T16:30:27","slug":"golf-clothing-from-the-beautiful-erzgebirge","status":"publish","type":"post","link":"https:\/\/golfsustainable.com\/en\/golf-clothing-from-the-beautiful-erzgebirge\/","title":{"rendered":"Golf clothing from the beautiful Erzgebirge"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lsypg4ty-deec15fda46964d2d12f270ab3c28b56\">\n.avia-image-container.av-lsypg4ty-deec15fda46964d2d12f270ab3c28b56 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lsypg4ty-deec15fda46964d2d12f270ab3c28b56 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lsypg4ty-deec15fda46964d2d12f270ab3c28b56 av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-25234 avia-img-lazy-loading-not-25234 avia_image ' src=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2024\/02\/lup-golf-seb-hornung-2024-collage-960x540-1.jpg\" alt='' title='lup-golf-seb-hornung-2024-collage-960x540'  height=\"540\" width=\"960\" srcset=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2024\/02\/lup-golf-seb-hornung-2024-collage-960x540-1.jpg 960w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2024\/02\/lup-golf-seb-hornung-2024-collage-960x540-1-300x169.jpg 300w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2024\/02\/lup-golf-seb-hornung-2024-collage-960x540-1-768x432.jpg 768w, https:\/\/golfsustainable.com\/wp-content\/uploads\/2024\/02\/lup-golf-seb-hornung-2024-collage-960x540-1-705x397.jpg 705w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rbina4-f9257a843b4ab2896fc6ef209ed4911b\">\n#top .av-special-heading.av-1rbina4-f9257a843b4ab2896fc6ef209ed4911b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1rbina4-f9257a843b4ab2896fc6ef209ed4911b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1rbina4-f9257a843b4ab2896fc6ef209ed4911b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1rbina4-f9257a843b4ab2896fc6ef209ed4911b av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_after_av_image  el_before_av_textblock '><h1 class='av-special-heading-tag '  >Golf clothing from the beautiful Erzgebirge<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-1aozku4-6475bcabfbc2660751a94df6c02ee055 '  ><div class='avia_textblock' ><p>&#8220;Last year, I founded a small golf fashion label where I operate as sustainably as possible as a one-man business with a manageable budget,&#8221; Sebastian Hornung recalls with pride. He presented his small company lup for the first time at a trade fair in February 2024<a href=\"http:\/\/www.lupgolf.de\">(www.lupgolf.de)<\/a> and took &#8220;great conversations&#8221; and extremely positive feedback from Hansegolf back to M\u00fcnster.<\/p>\n<p>Not only fun and well-being are important to the passionate golfer, but also the sustainable design of the entire project: <strong>&#8220;I have everything produced in Germany<\/strong>,&#8221; Hornung continues. &#8220;The tailoring workshop is located in the beautiful Erzgebirge, the fabrics come from Italy and Turkey, the yarn from Austria, all other ingredients come from Germany and only my tapes and the transfer point on the back of my products come from Asia.&#8221; This ensures short delivery routes and minimizes the carbon footprint.<\/p>\n<p><strong>Discreet branding &#8211; focus on the game, not the logo<\/strong><\/p>\n<p>Lup deliberately dispenses with the brand logo on the front of the products to make them more versatile. In this way, they are breaking with status symbols, self-staging and elitist traditions and want to focus on the essentials &#8211; the game itself. &#8220;For me personally, logos in the usual places have always been a reason not to wear my clothes off the golf course. 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style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<p><strong>The latest collection includes<\/strong> a polo (price: 99.95 euros) and a polo golf dress (price: 129.95 euros) made from Tencel TM Lyocell, which is comfortable to wear thanks to its skin-friendly and breathable properties, a pair of shorts (price: 99.95 euros) and functional underlayers (price: 59.95 euros short-sleeved; 69.95 euros long-sleeved), which are super lightweight, hard-wearing and breathable thanks to antimicrobial Trevira fibers designed to remain bioactive for life and inhibit odor-causing bacteria and, last but not least, a heat-insulating and moisture-repellent fleece jacket (price: 169.95).<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/reflos-kollektion-zur-wm-open\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"wjLMHyVrzf\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/reflos-collection-for-the-wm-open\/\">Reflos Kollektion zur WM Open<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Reflos Kollektion zur WM Open&#8221; &#8212; Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/en\/reflos-collection-for-the-wm-open\/embed\/#?secret=Gcnp54l5ET#?secret=wjLMHyVrzf\" data-secret=\"wjLMHyVrzf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div><\/section>\n<section  class='av_textblock_section av-kmqkm4-f51cc6e6255fcd33224c0a4290a952b7 '  ><div class='avia_textblock' ><p>\u00a0<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":25234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1079,2577,755],"tags":[1474,2670,2686],"class_list":["post-25227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-co-neutrality","category-equipment-en","category-uncategorized","tag-equipment-en","tag-equipment-en-2","tag-lupgolf-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Golf clothing from the beautiful Erzgebirge - Golf Sustainable<\/title>\n<meta name=\"description\" content=\"Lupgolf is a new German company that produces sustainable golf clothing and will be on the market for the first time in 2024.\" \/>\n<meta name=\"robots\" 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