{"id":23633,"date":"2023-11-30T21:48:05","date_gmt":"2023-11-30T21:48:05","guid":{"rendered":"https:\/\/golfsustainable.com\/?p=23633"},"modified":"2023-11-30T21:59:38","modified_gmt":"2023-11-30T21:59:38","slug":"social-sustainability-in-golf-could-be-improved","status":"publish","type":"post","link":"https:\/\/golfsustainable.com\/en\/social-sustainability-in-golf-could-be-improved\/","title":{"rendered":"Social sustainability in golf could be improved"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klozy9b5-8ce1cbed4f2572d3742db71e5dc57814\">\n.avia-image-container.av-klozy9b5-8ce1cbed4f2572d3742db71e5dc57814 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-klozy9b5-8ce1cbed4f2572d3742db71e5dc57814 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-klozy9b5-8ce1cbed4f2572d3742db71e5dc57814 av-styling- avia-align-center  avia-builder-el-0  el_before_av_heading  avia-builder-el-first '  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-23644 avia-img-lazy-loading-not-23644 avia_image ' src=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2023\/11\/Golf-and-social-Media-Diversity-report_16x9-1500x630.jpg\" alt='' title='Golf and social Media Diversity report_16x9'  height=\"630\" width=\"1500\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-km2d2p3y-3c4510b3703c97f3231fd79096295713\">\n#top .av-special-heading.av-km2d2p3y-3c4510b3703c97f3231fd79096295713{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-km2d2p3y-3c4510b3703c97f3231fd79096295713 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-km2d2p3y-3c4510b3703c97f3231fd79096295713 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-km2d2p3y-3c4510b3703c97f3231fd79096295713 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_after_av_image  el_before_av_textblock '><h1 class='av-special-heading-tag '  >Social sustainability in golf could be improved<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-k8ycpuk2-7346ebfddcb3b1befdc54074201b5725 '  ><div class='avia_textblock' ><p>According to the current study <a href=\"https:\/\/www.syngentagolf.com\/sites\/g\/files\/kgtney646\/files\/media\/document\/2023\/11\/27\/230202Syngenta%20mini%20reportdiversity.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Golf &amp; Social Media: Diversity<\/a>&#8220;, there is still some catching up to do when it comes to social sustainability in golf &#8211; at least when it comes to the USA and the UK. In the study commissioned by <a href=\"https:\/\/www.syngentagolf.com\/\" target=\"_blank\" rel=\"noopener\">Syngenta Golf<\/a>, this was determined by analyzing 16.1 million social media posts, shares, comments and blogs over a three-year period from 2019 to 2022 in these two countries. <img decoding=\"async\" src=\"https:\/\/vg09.met.vgwort.de\/na\/607c63ece05f4c8dbb123495ef519861\" alt=\"\" width=\"1\" height=\"1\"><\/p>\n<p>While Syngenta last took a <a href=\"https:\/\/golfsustainable.com\/en\/syngenta-study-a-wake-up-call-for-the-golf-industry\/\" target=\"_blank\" rel=\"noopener\">close look at environmental sustainability factors in its &#8220;Syngenta Snap Shot Report<\/a>&#8221; in the summer of 2023, the latest study examines diversity issues in the <strong>four areas of ethnicity, gender, religion and disability<\/strong> in more detail. The results provide a clear need for action and the study confirms the extent of the persistently negative perception of golf on social media.<\/p>\n<p>Despite highlighting successful projects that are making golf more diverse and inclusive (such as Black Girls Golf in the US and the UK-based Muslim Golf Association), the report confirms that more work is needed to overcome golf&#8217;s reputational issues and create a more inclusive golfing environment. <strong>wider audience<\/strong> successfully.<\/p>\n<p><strong>Image problem Ethnic origin <\/strong><\/p>\n<p>Since the pandemic, only five percent of new golfers in the UK have been non-white, as the <a href=\"https:\/\/www.randa.org\/en\/articles\/2020-gb-i-golf-participation-report\" target=\"_blank\" rel=\"noopener\">R&amp;A&#8217;s Post Covid Opportunity Report<\/a> previously found. Even in the United States, African-American golfers make up only five percent of the 25 million players, but contribute four billion US dollars to the total market value. &#8220;Golf is aware of its image problem and is working hard to diversify, but the messages are not always reaching a wider audience and people outside the sport,&#8221; said Claire Martin, Ipsos Social Intelligence Researcher. &#8220;Remarkably, two percent of all mentions in our sample referred to <strong>Donald Trump<\/strong> and Republicans playing golf. This association does nothing to dispel the notion that it is a sport for older, white men.&#8221;<\/p>\n<p>While the findings highlight the challenge facing golf, the report also offers solutions and case studies. Among them is <a href=\"https:\/\/blackgirlsgolf.net\/\" target=\"_blank\" rel=\"noopener\">Black Girls Golf<\/a>, founded by Tiffany Mack Fitzgerald, who has built a network of more than 4,000 players in the United States. In a recent podcast interview with Syngenta, Jim Beatty, Executive Editor of African American Golf Digest, said that the number of African American golfers could double or triple, which would significantly increase the value of golf and the profits of golf clubs and courses.<\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/syngenta-studie-ein-weckruf-fuer-die-golfbranche\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"CvIGvPaCUW\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/syngenta-study-a-wake-up-call-for-the-golf-industry\/\">Syngenta-Studie ein Weckruf f\u00fcr die Golfbranche<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Syngenta-Studie ein Weckruf f\u00fcr die Golfbranche&#8221; &#8212; Golf Sustainable\" src=\"https:\/\/golfsustainable.com\/en\/syngenta-study-a-wake-up-call-for-the-golf-industry\/embed\/#?secret=TGERND5Ow3#?secret=CvIGvPaCUW\" data-secret=\"CvIGvPaCUW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll2m7hx4-87daf73a8c0aee5cacf7b5244a2a44d9\">\n.avia-image-container.av-ll2m7hx4-87daf73a8c0aee5cacf7b5244a2a44d9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ll2m7hx4-87daf73a8c0aee5cacf7b5244a2a44d9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ll2m7hx4-87daf73a8c0aee5cacf7b5244a2a44d9 av-styling- avia-align-center  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '  ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-21522 avia-img-lazy-loading-not-21522 avia_image ' src=\"https:\/\/golfsustainable.com\/wp-content\/uploads\/2023\/06\/AdobeStock_136070219-1500x630.jpeg\" alt='Pointer on a scale that rates social sustainability.' title='Corporate Social Responsibility'  height=\"630\" width=\"1500\"  \/><\/div><\/div><\/div>\n<section  class='av_textblock_section av-ll2m2vwp-c82ced8c99dc0199de4c3834e464c257 '  ><div class='avia_textblock' ><p><strong>More diversity and inclusion required<\/strong><\/p>\n<p>The study gives golf courses advice on how to incorporate diversity and inclusion into their business and <strong>make golf accessible to all<\/strong>. As a starting point, they should therefore use local demographic data to better understand how to target underrepresented groups. These groups should then be invited to take part in a survey or join a group that takes their wishes and needs into account.<\/p>\n<p>&#8220;Golf has long been associated with exclusivity and this study confirms that it is still seen as a sport for a <strong>limited demographic<\/strong>,&#8221; said Mark Birchmore, Syngenta Global Head of Marketing, Turf and Landscape, who commissioned the study. &#8220;However, there are many examples of golf organizations and companies that are making great strides in diversity. Now the sport needs to communicate this progress better beyond the industry in order to change the perception of the general public.&#8221;<\/p>\n<p>More information at: <a href=\"https:\/\/www.syngentagolf.com\/\" target=\"_blank\" rel=\"noopener\">www.syngentagolf.com<\/a><\/p>\n<div hcb-fetch-image-from=\"https:\/\/golfsustainable.com\/en\/yes-to-environmental-and-species-protection-but-without-costs\/\" class='avia-iframe-wrap'>\n<blockquote class=\"wp-embedded-content\" data-secret=\"9mNwbOzODe\">\n<p><a href=\"https:\/\/golfsustainable.com\/en\/yes-to-environmental-and-species-protection-but-without-costs\/\">Yes to environmental and species protection &#8211; but no costs please<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Yes to environmental and species protection &#8211; but no costs please&#8221; &#8212; Golf Sustainable\" 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